Crafted by the Waves

Meet the makers behind the magic

k o r á l k y

•E L S E W H O• was born from beads.

It’s where it started, and it’ll always be part of us.

More than jewelry, it’s a little piece of the ocean you can wear.

Beaded pieces

BARU'S THERAPY

Baru is the one behind •E L S E W H O• – she designs and handcrafts every beaded piece herself. Beading is her kind of flow, a little therapy session, usually with a podcast or Netflix playing in the background (and the occasional lost bead under the couch). Every knot, every bead is placed with intention, making each piece as unique as the girls who wear them.

m e t a l s

•E L S E W H O• started with beads, but now we're all about metal! We're focusing long-term on pieces you won’t find anywhere else, offering unique designs that truly set you apart.

Baru designs pieces inspired by surfing, the raw beauty of imperfection, and the kind of originality that can't be replicated.

Metal pieces

Have you met...?

Juna

For metal pieces, we teamed up with Juna, a true pro in jewelry craftsmanship. She refined her skills in England and is all about quality, precision, and sustainable metals. Kind, skilled, and obsessed with the details, Juna ensures every metal piece is built to last—through salt, sand, and everyday adventures.

✨ Fun fact: She also teaches jewelry-making! If you’re curious!

More about Juna

have you met...?

Terka

We feel so lucky to have crossed paths with Terka - a former physics and math enthusiast, she followed her heart into jewelry-making during maternity leave—and never looked back. With a love for detail and true craftsmanship, she brings patience, precision, and joy to every piece.

✨ Fun fact: She runs special courses where couples can craft their own wedding rings—how magical is that?

More about Terka

Long long

journey to become a jeweler

"I’m not a jeweler—not yet, anyway.

Assembling beads and metals doesn’t make me a master of the craft, and I’d never claim otherwise. But everyone starts somewhere, right?

Jewelry-making is a journey, and I’m fully on the ride. Bit by bit, I’m learning—about metals, craftsmanship, and the art behind every piece. I’m nowhere near Juna’s level (she’s the real pro), but that’s the beauty of it. Growth takes time, and I’m here for it."

Yours Baru