Who is behind?
BARU - Founder
A life-loving optimist who makes quirky noises at dogs, calls herself a surfer (despite million of falls) and cannot live without a morning cup of coffee!
Inspired by the ocean's beauty, she creates jewelry that celebrates individuality and originality. Each piece reflects the unique spirit of its wearer, making • E L S E W H O• a treasure trove of personal expression.
SUPPORTING SEASISTERS 🧜🏽♀️
3/2025
We support SeaSisters – an amazing NGO in Sri Lanka that empowers women through surfing, eco-education, and love for the ocean. 1% of every purchase goes directly to their mission.
They’re doing beautiful work for both people and the planet.
ONE STEP CLOSER TO THE SUSTAINABILITY
1/2025
We proudly use ASM silver - ethically sourced from artisanal and small-scale miners. This silver supports responsible mining practices, fair working conditions, and a more sustainable future for both people and the planet.
US & YOGA HOUSE
10/2024
Vibing with Yoga House in Bratislava—a soulful space where flow meets good vibes. Think deep stretches, cozy corners, and a whole lotta heart. It’s more than a studio, it’s a feel-good sanctuary in the city.
US & DO YOGA
9/2024
Partnering with Do Yoga—a cosy little studio in Ostrava that radiates good vibes. They spread the love for movement, mindfulness, and self-care, one peaceful breath at a time.
FIRST COOP WITH AN INFLUENCER
8/2024
One day, Kimi reached out after spotting
E L S E W H O jewelry at YogaMovement. She instantly fell in love with the pieces, and the rest is history.
Kimi, one of the most talented influencers we’ve met, embodies the yoga and surf lifestyle - making her a perfect match for E L S E W H O. 🌊✨
FIRST STEP S INTO METALS
6/2024
Our journey began with beads, but the pull toward metals was inevitable. Stepping into this new path, we found Terka - a true artisan who helped bring our first metal pieces to life.
With her craftsmanship and passion, we shaped the foundation of what •E L S E W H O•’s metal collection is today. ✨
US & GASK GALLERY
6/2024
Our journey with GASK Gallery began when they invited us to feature •E L S E W H O• pieces in their shop. Saying yes was an easy choice, and now our jewelry is proudly displayed among other talented designers in this inspiring space. ✨
US & YOGAMOVEMENT
6/2024
Some places just feel special, and YogaMovement is one of them. We reached out because we knew •E L S E W H O• belonged there—and they agreed.
Now, our jewelry is part of their space, connecting with those who flow, move, and breathe. Seriously, have you been there? It’s pure magic. ✨
1ST MARKET
12/2023
Our very first market ! Our first sales, and our first incredible support from our customers.
A magical start to us!
HELLO WEBSITE!
11/2023
Spent countless hours in Morocco, pouring my heart into building WWW.ELSEWHO.COM!
HELLO INSTAGRAM!
10/2023
On October 1st, I officially launched my Instagram journey, starting from zero followers. :))
FIRST STEPS
9/2023
Training, failures, and fun!
Initially, I ambitiously aimed to craft gold jewelry from scratch, despite having zero experience.
FIRST PHOTOSHOOTING
9/2023
Can you guess the place in the picture? 📍 It’s Prague - Kasárny Karlín.
We grabbed some champagne, food, and dove into a completely freestyle photoshoot, changing outfits in public and laughing the entire time.
I’ll never forget it and will always be grateful to Kačenka, our amazing model.
•E L S E W H O• IS HERE
9/2023
And then everything started moving so quickly! I struggled a bit with the name, wanting something international, punchy, and creative - something symbolizing the journey from feeling lost to becoming a stronger, more empowered version of myself.
The name captures the spirit of reinvention, embodying the idea of embracing change and becoming...
🌊 someone else
🌊 someone bolder
🌊 elsewho!
OVERCOMING FEAR
8/2023
It took me a while to share this idea - not even my boyfriend knew about it.
I kept thinking, what if I didn’t succeed?
Would I disappoint everyone?
But then I realized how silly that fear was. I decided to stop being scared, opened up to my loved ones, and made a promise to myself: I WILL make this happen, no matter what.
IDEA WAS BORN
7/2023
Suddenly, it hit me - I’ve always had a deep love for bracelets, but I often found myself longing for something more unique in jewelry design.
I’ve always enjoyed layering bracelets, especially those I’ve picked up during my travels, each one a reminder of cherished memories and joyful moments. So, I thought, why not create pieces that capture that same essence?
Inspired by the strength and beauty of the ocean, the idea to create my own line of jewelry was born.
FIRST THOUGHT
6/2023
The first idea to build "something" came to life during a trip to Portugal when feeling lost and unsure about the career.
Back then, surfing and traveling helped big time to gather all the strength to create something that was truly mine.
No bosses, no limits — just me, my passion, and the freedom to create.