Who is behind?
BARU - Founder
A life-loving optimist who makes quirky noises at dogs, calls herself a surfer (despite million of falls) and cannot live without a morning cup of coffee!
Inspired by the ocean's beauty, she creates jewelry that celebrates individuality and originality. Each piece reflects the unique spirit of its wearer, making ELSEWHO a treasure trove of personal expression.
Once upon a time...
FIRST THOUGHT
6/2023
The first idea to build "something" came to life during a trip to Portugal when feeling lost and unsure about the career.
Back then, surfing and traveling helped big time to gather all the strength to create something that was truly mine.
No bosses, no limits — just me, my passion, and the freedom to create.
IDEA WAS BORN
7/2023
Suddenly, it hit me - I’ve always had a deep love for bracelets, but I often found myself longing for something more unique in jewelry design.
I’ve always enjoyed layering bracelets, especially those I’ve picked up during my travels, each one a reminder of cherished memories and joyful moments. So, I thought, why not create pieces that capture that same essence?
Inspired by the strength and beauty of the ocean, the idea to create my own line of jewelry was born.
OVERCOMING FEAR
8/2023
It took me a while to share this idea - not even my boyfriend knew about it.
I kept thinking, what if I didn’t succeed?
Would I disappoint everyone?
But then I realized how silly that fear was. I decided to stop being scared, opened up to my loved ones, and made a promise to myself: I WILL make this happen, no matter what.
ELSEWHO IS HERE
9/2023
And then everything started moving so quickly! I struggled a bit with the name, wanting something international, punchy, and creative - something symbolizing the journey from feeling lost to becoming a stronger, more empowered version of myself.
The name captures the spirit of reinvention, embodying the idea of embracing change and becoming...
🌊 someone else
🌊 someone bolder
🌊 elsewho!
FIRST STEPS
9/2023
Training, failures, and fun!
Initially, I ambitiously aimed to craft gold jewelry from scratch, despite having zero experience.
It quickly became clear that mastering this would take years, so I decided to start with beaded jewelry instead - just to get started!
FIRST PHOTOSHOOTING
9/2023
Can you guess the place in the picture? 📍 It’s Prague - Kasárny Karlín.
We grabbed some champagne, food, and dove into a completely freestyle photoshoot, changing outfits in public and laughing the entire time.
I’ll never forget it and will always be grateful to Kačenka, our amazing model.
HELLO INSTAGRAM!
10/2023
On October 1st, I officially launched my Instagram journey, starting from zero followers. :))
HELLO WEBSITE!
11/2023
Spent countless hours in Morocco, pouring my heart into building WWW.ELSEWHO.COM!